Titled 'Port' it aims to take on the monoliths of men's light reading Esquire and GQ. It certainly looks interesting (it should be at £6 an issue); contributions from Fergus Henderson (who possibly rivals Mark Hix in terms of foodie credentials)and Samantha Morton on film, with contributing editors for the first issue including Jon Snow and author Hanif Kureishi. As if they hadn't declared there seriousness enough they also stuck Mr''I don't like puppies or breasts'' Daniel Day-Lewis on the cover.
At a first glance, the format doesn't differ wildly from Esquire's, with a clear focus on unaffordable high end style. However it's chief editor Dan Crowe's clear intention to pursue a return to the quality of the writing itself which may prove to be Port's trump card...
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